Target Audience

We are marketing Visualize at a mixed gender audience of design students aged 16 to 22 years. A basic knowledge of computer skills is required to use the product, and those skills are generally already present in that age group.

Visualize may appeal to a wide audience of beginners and aspiring graphic designers of any age, as the product teaches beginner principles.

An existing knowledge of design is not required.

The concepts may be too complex for a very young audience and is therefore more suited to age 12 and over.